About Us

The Strong® is a highly interactive museum devoted to the history and exploration of play. It is home to the International Center for the History of Electronic Games, the National Toy Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play.

Independent and not-for-profit, The Strong is situated in Rochester, New York, where it houses the world’s most comprehensive collection of historical materials related to play. These enable a multifaceted array of research, exhibition, and other interpretive activities that serve a diverse audience of adults, families, children, students, teachers, scholars, collectors, and others around the globe.

Read “The Why, How, and What of a Museum of Play: An Interview with George Rollie Adams” to learn why and how The Strong evolved into the first museum in the world devoted solely to the role of play in learning and human development and the ways in which play illuminates cultural history.

Margaret Woodbury Strong

The Strong’s founder, Margaret Woodbury Strong (1897–1969), loved to play. She played at travel, archery, golf, bowling, gardening, flower arranging, and collecting. She especially loved collecting dolls, toys, and other artifacts related to play. In 1968, she founded The Strong, then known as the Margaret Woodbury Strong Museum of Fascination, to share her collections in ways she hoped would fascinate, educate, and entertain. Today the collections she amassed over several decades of energetic pursuit form the foundation for the mission and educational activities of The Strong and its key programmatic elements. Learn more


The Strong collects and preserves artifacts, documents, and other items that illuminate the meaning and importance of play. The hundreds of thousands of objects in The Strong’s collections comprise the world’s most comprehensive assemblage of toys, dolls, board games, video games, other electronic games, and other historical materials related to play. Tens of thousands are on view in museum galleries, and thousands more are accessible online.