play set | construction set
LEGO Friends captured the coveted Toy of the Year (TOTY) award for Toy of the Year, Activity Toy of the Year, and Girl Toy of the Year for 2013. Each year since 2000, Toy Industry Association officials have honored the best new toys on the market with the TOTY award. New toys competed in 12 toy categories: activity toy, boy toy, e-connected toy, educational toy, game, girl toy, infant or toddler toy, innovative toy, outdoor toy, preschool toy, property of the year, and specialty toy. The biggest honor, Toy of the Year, went to the best toy among all the winners for the various categories. Criteria for awarding TOTYs included overall excellence in design, play value, creativity, or originality; application of new technology and adherence to safety standards; and creative execution of artwork, product/package design, and promotional strategy. Toy industry officials announced the TOTY winners just prior to the grand opening of the annual 2013 ToyFair trade show in New York City.
|Manufacturer||LEGO Systems, Inc.|
|Material||cardboard | printed paper | molded plastic|
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