Search Tips

Quotation Marks—Enclosing a multiword phrase in quotation marks tells the search engine to list only sites that contain those words in that exact order.

The following must appear in ALL CAPS and with a space on each side.

AND—Indicates that the records found must contain all the words joined by the AND operator. For example, to find objects that contain the words wizard, oz, and movie, enter wizard AND oz AND movie.

OR—Records found must contain at least one of the words joined by OR. For example, to find objects that contain the word dog or the word puppy, enter dog OR puppy.

AND NOT—Indicates that the records found cannot contain the word that follows the term AND NOT. For example, to find objects that contain the word pets but not the word dogs, enter pets AND NOT dogs.

Online Collections

Hot Wheels Red Custom Mustang

automobile

1968

Elliot Handler, one of the original founders of Mattel, Inc. worked to improve the die cast auto made popular by the Lesney company's Matchbox cars. Handler's first offerings in 1968 did the trick. The early vehicles replicated the popular "muscle cars" of the late 1960s. Kids coveted the die cast Barracudas, Corvettes, Cougars, and Firebirds in the psychedelic colors Mattel offered just as their older brothers and fathers longed for the real thing. Mattel designed its cars with low-friction axles and soft wheels that allowed the toys to reach phenomenal speeds on specially made race tracks. Corporate legends describe how the toy was named: Elliot, upon watching a prototype of the die cast toy in action exclaimed: "Wow, those are hot wheels!" Mattel's combining the miniature car of proven popularity with speed proved more appealing than even Handler could have imagined. The company sold more than 16 million cars in the brand's first year. Sales in the first 30 years since have hardly slowed. Mattel has produced more than 2 billion cars, more than the Big Three automakers combined. More than 10,000 models of Hot Wheels have been manufactured, and these days, two cars are sold every second. This car is an example of one of the original 16 Redline Hot Wheels cars manufactured in 1968.

ManufacturerMattel, Inc.
Materialmetal | plastic | rubber
OriginHong Kong
Object ID111.4147

All artifact images, interpretive information, and website text
© The Strong.