National Museum of Play Online Collections

Cinderella or Hunt the Slipper

box

ca.1887

The McLoughlin Brothers publishing company made its mark in producing books and printed children's toys from the middle of the nineteenth century to the middle of the twentieth century. The firm pioneered the use of color printing in children's books and became best known for its pictures and illustrations of chromolithography. John McLoughlin founded the company and brought his young brother Edmund in in 1855. By the mid 1890s, the company produced a wide range of items including pictured books, puzzles, games, blocks, paper dolls, and other paper-based playthings. The company was sold to Milton Bradley in 1920, and its game division ceased production. The McLoughlin imprint, however, continued to appear on books and toys until the 1940s.

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