National Museum of Play News Release

September 4, 2010

For Immediate Release

Contact: Susan Trien, strien@museumofplay.org, 585-217-2528
Shane Rhinewald, srhinewald@museumofplay.org, 585-410-6365

Calling All Three-Dimensional Artists!

Submit Your Works for the Whimsical Art Trail
at Strong National Museum of Play®

Attention artists working in three-dimensional media! Here’s a chance for you to display your playful and whimsical works at Strong National Museum of Play in Rochester, New York, upstate New York’s largest year-round family attraction.

Strong invites artists at least 16 years of age and working in three-dimensional media to submit an application to be considered for the Whimsical Art Trail, a non-juried display of artistic works showcased at various locations throughout the museum beginning February 19 through May 22, 2011.

According to Joan Hoffman, Vice President for Education at Strong, “Art is a very playful form of self-expression and this is our way of extending an opportunity for artists to display their work in the engaging galleries of a prestigious national institution dedicated to the importance of play.”
Following is a brief overview of some of the requirements.

Art Criteria: Art must be family-friendly, original, imaginative, joyful, playful, three-dimensional, safe for guests and museum artifacts, non-perishable, and whimsical (in form or function). If art is interactive, it must be user-friendly and durable.

Application Process: Applications must be submitted along with an artist statement (typed and 150 words or less) and one or two images of each piece of submitted art (for up to six pieces). Images can be photographs or digital images on CD or DVD. Digital images are preferred. Images must be clearly labeled with the artists name and title of work and will not be returned.

Application Deadline: Applications must be submitted to the museum by 5 p.m. on Monday, October 11.

Selected artists must agree to loan art for the duration of the exhibit plus time needed
for installation and de-installation. In addition, artists are responsible for getting art safely to and from the museum without cost to the museum and will not receive payment for participation.

For additional details or to download a PDF of the application, please visit www.museumofplay.org and click on “Whimsical Art Trail.”